avd and swipe rate from one youtube shorts commentary channel from the past month. the channel gets consistent views with videos that take 15-30 minutes to make best part is its a simple formula that can be replicated for every video heres how its done, a thread 🧵
1. source your content (this is a super detailed and extensive thread so save it for later and skip around to parts you need. repost would also be nice cuz this took like 2 hours 💀) i source all content from instagram, for the main reason being i find its easiest to optimize
2. criteria for content that matches this formula - 10s long minimum - 1 “wow” moment (this is the most important part of the entire process) - shouldn’t have text already added (but there’s a way to remove it so dm me for that😈)
3. the “wow” moment briefly explained. this must occur preferably towards the end of the video, and is probably going to be the reason why the original video went viral. its one moment that stands out and is what makes the video cool. ex. - supporter on the sideline gets hit in
4. now that your page is optimized, scroll on it for 10–20 minutes a day and favorite every video you think you could use. it’s finally time to make the video, and all the other resources you need are: eleven labs voiceover viral song from youtube (not a shitty music deal
5. start with finding the visual hook 😈 now that ur content is in ur editing software, your gonna want to cut 2–3 seconds right before the wow moment and put it right at the start. it should play right up to the wow moment (and can even play most of the wow moment) but should
6. now lets make the script i typically do 40–60 word scripts that all follow the same structure and framework structure (i explain how to do each part later on) - hook - buildup/background - second hook framework This is [video specific (5–10 words, keep it short to hook
7. script part 2 the most important part of this section, is the hook. i do almost all my hooks the exact same. - i make a very bold statement - the statement piques interest - the statement makes the viewer want to understand why you said what you said ex. wow moments ->
8. script part 3 now that you have written the hook, you want to build off of it for the rest of the video. in the build up you must - explain the story - prepare to show the wow moment, and remind viewer something will happen - exaggerate (make the story more emotional/
9. script part 4 now you have to prepare the viewer to see the wow moment, and rehook them the second hook should - prepare them for the reveal - rehook their attention - build off the first hook ex. wow moment and hooks -> buildup/background wow moment: supporter on the
10. now your script is done, generate a voiceover. use a young mans voice (as most of ur viewers will be young men) thats conversational and emotional. i generate my own eleven labs voices for this niche using this prompt: “A young adult male with a clear American accent,
11. generate voiceover part 2 these are the settings i use Model – Eleven Turbo v2 Speed – 1.15 Stability – 50% Similarity boost – 65% Style – 8% Speaker boost – Enabled for different voices you can play around with these settings to find what sounds best for you, but this is
12. now you have ur voiceover, ur content, and its just time to edit. i’m not going to go super in detail for this, as it will take simply too long, but ill teach the general jist. the main thing i do differently from most commentary styles, is i clip up the video into parts,
13. editing part 2 for my clip selection, i simply choose a part of the video from before or after the “wow” moment that most aligns with the voiceover. ex. clip selections – wow moment: supporter on the sideline gets hit in the face with a ball – script/and clip selection:
14. editing part 3 this is simply the general jist of editing, but there are countless more things you can do to improve your videos here are some simple retention tricks to use on clips play some clips in slomo to highlight something that happened in the video zoom in clips
15. sound design (song selection) now this is something that i find insanely powerful, that most of u bots don’t do cuz ur using music deals. what you want to do is find a viral song that somewhat matches ur video. sometimes it wont match at all, but thats fine. rap songs
16. sound design part 2 ur going to want to set up ur video so that the beat drop is right at the “wow” moment at the very end of your video. while the voiceover is playing, keyframe the sound so its low enough that it can improve the video, but should not make the voiceover at
17. obviously this entire formula won’t perfectly apply to every videos, but for the vast majority of vids it will. there’s also countless more things that i didn’t put in here cuz i’m tired of writing. if you found this valuable, drop a repost and like and ill be happy 😊

