Published: August 20, 2025
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Bass pro shops has updated their logo for the first time in 53 years.

Image in tweet by YIMBYLAND
Image in tweet by YIMBYLAND

jokes jokes 🤭

@YIMBYLAND What the fuck

@mattparlmer ITS A JOKE

@YIMBYLAND don’t play with my heart like this YL

@YIMBYLAND got my ass good almost cc'd lindyman on this

@zhougsoft you should cc him anyways

@YIMBYLAND Evil shit post. Blocked and reported 😭

@JsonBasedman 😈

@YIMBYLAND All time poaster

@davidsawyer1 🫡

@YIMBYLAND Noooooo

@ADoricko JOKES

@YIMBYLAND 😂 Great critique of the modern corpo-design language so ubiquitous in today's branding. Literally, everything new today is just a lesser version of something in the past! Sad. Civilization is on the decline!

@YIMBYLAND The highly detailed bass logo was reminiscent of Hitler's intricate paintings early in his personal life, which preceeded his rise to power. Bass Pro Shops spent 8 million dollars over 13 months developing a more refined, contemporary logo that more accurately reflected their

@YIMBYLAND ain’t no way in hell. if this real, they just took all the life and character out of the logo

@YIMBYLAND No way another one bites the dust

@YIMBYLAND If bass pro actually did that I think people would legitimately protest like it’s the 1960s all over again.

@YIMBYLAND Why even keep the fish? It says it in the name.

@YIMBYLAND Too complicated. I fixed it for you. That'll be $15M please.

Image in tweet by YIMBYLAND

@YIMBYLAND Why is everything going so minimalist We are losing all our artistic character in all aspects

@YIMBYLAND STOP. IT. Don’t you see that we can’t tell what’s a fib and what’s real bc what’s real is a fucking joke!!!

@YIMBYLAND And all trucker hats are being replaced by half-rolled yellow beanies

@YIMBYLAND It looks like shit.

@YIMBYLAND Yeah, it’s even better on video!

@YIMBYLAND As if they would even keep the fish

@YIMBYLAND Stop it we're in enough pain today 😞

@YIMBYLAND Everyone is moving to these flat logos.

@YIMBYLAND A lot of these old logos are virtually impossible to do anything with. Especially in the digital world where you lose a lot of detail. Generally speaking, people hate the new logos but don’t have to work with them

@YIMBYLAND It’s giving kodak without the fish

Image in tweet by YIMBYLAND

@YIMBYLAND "Still seems to be a bit too busy. Get rid of the fish" - Marketing

@YIMBYLAND No. Stop please. Don't give them ideas.

@YIMBYLAND It's a joke. Right? Please tell me it's a joke

@YIMBYLAND Looks like Temu Bass Pro Shops knock off.

@YIMBYLAND the end is near

@YIMBYLAND At least they still have a fish on it😂

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