When you're trying to drive real ROI with organic traffic (especially video-focused platforms like YouTube and TikTok), you need to put yourself in the shoes of the platform. With something like paid Facebook ads, the "win-win" is pretty clear: You pay them for their advertising

Market awareness is way up in bizop. CPCs are 2-3x higher than they were a few years ago. Everyone is competing for the same limited space with the same angles. You can't "trick" the market anymore. Nobody is getting on a webinar without EXPECTING there to be a pitch. If you run

Market awareness part 2. If selling B2C or 0-1 bizop, again just assume most of your buyers have gone through some sort of make money online funnel and don't try to trick them. The main focus here is congruency and HONESTY. The reason everyone's moving away from opt ins on

The best "retargetting" you can do is just being the person they want to buy from. This means having a brand. Whether that's with a big organic following, or a shit ton of retargetting ads When you're doing a typical opt-in -> book a call -> email follow ups to get them to book,

Follow up to the above: you can run retargetting ads using your best performing organic content for DIRT cheap. Facebook knows who to show it to (obviously) and they likely just need to trust you more, so don't just hammer them with sales copy but actually NURTURE them

Maybe the most important one: ACTUALLY put yourself into your buyers' shoes. Most never do this. They just run copy angles that they "know works" and never ACTUALLY remove their personal bias. Think of the last time YOU made a 5-figure investment. Was it REALLY because of a

Spaces that were saturated 3-4 years ago are basically blue oceans again when everyone jumped ship to make money online/SaaS/AI etc. Iman was teaching Facebook ads for local businesses and it got giga saturated. Now everyone's just trying to be a growth operator for growth

90% of the BIGGEST levers you can pull to increase ROAS on your ads are NOT in the ads manager. There are baseline benchmark metrics everybody's basically hitting. If you are running good ads to a good offer, it's unlikely your ad metrics are going to be SIGNIFICANTLY different

Direct response is fundamentally a short-term game. If you can think long-term instead (AKA brand) you will crush. Example: What if you knew that you could sell a customer a $27 low ticket product, ascend them to a $2997 program 30 days later, and then 11 MONTHS AFTER THAT they

Speaking of Athletic Greens: This is the distinction between a business opportunity and a brand. My old man finally caved on the AG1 train, he's been taking it for 2 months and is likely going to be a forever customer. At a minimum 3-4 years. You should be building brands that

Look at every multi-billion dollar company right now. Are they making their money up front by selling customers a product? Or are they making their money from data? Alen said this – every succesful business ultimately becomes a lead gen business. Think about this a lot

Affiliates are grossly underused at lower levels. Never seen a “growth operator” run an affiliate campaign for their creator (I’m sure they have but you get the point) It’s a true win-win if structured correctly and ethically. Why wouldn’t you basically just promote your offer

I wasn’t aware of the concept of “first dollar back” until recently. Game changer for bootstrapping anything Ex. You hire a copywriter to write a sales letter on “first dollar back” meaning you don’t pay anything up front but they get a share of the profit that comes in FIRST

Shorten your timelines If you had a toothache would you click on the ad that says I’ll pull your tooth in 90 seconds or 12 weeks? Also (this one comes right from Alen) you can be VERY flexible with this. Example: Option a) Start a profitable dropshipping store in 7 days or

If you've been paying attention, you've noticed the space is shifting towards quiz funnels and challenge funnels. It's REALLY important you understand WHY this is. Understanding WHY a challenge funnel is working and applying those underlying concepts to your VSL funnel will be

Challenge funnels = more education needed. That's an easy one to spot. Consumption is extremely low – people barely watch VSLs and even low ticket products are getting lost in hard drives with the other 100 courses they've bought and haven't taken action on. Think of challenge

For quiz funnels, just reference this tweet: https://x.com/lamxnt/status/19...

EVERYTHING is a funnel. Every single thing you do should be done with the intention of FUNNELING the person to the next place. This can be indirect. It doesn't mean everything you post needs a direct CTA to a landing page. Every word you say should funnel to the next word.

Kozmin has a quote in his SPIO SL that says "if your sales asset goes viral, your cost to acquire a customer goes to zero" Or something like that. This is true. If every one of your customers tells someone about your product and they buy, your CPA doubles. Hormozi calls this a

Understanding your economics and financial models allows you to have tons of flexibility on fixing problems. Ex. If you have tons of dead leads in your CRM, would it make more sense to build out a proper reactivation campaign and assign your existing reps to handle it, or would

The old adage of "watch what they do, not what they say" is not only true, but it's the quickest way to leap-frog learning. Example: If you want to master webinars, you can either: a) Go on YouTube, watch a bunch of videos, maybe even buy a few courses or ebooks, try reverse

In a post-AI world, "authenticity" will just be not sounding like AI. Which means sounding human. Which sounds genuine Even before all of this AI agent stuff people were using AI for first line personalization with cold emails and the market got caught. Very quickly did a

Everybody who is in sales, marketing or copywriting should watch a lot of good stand up. Mix in some old stuff with new stuff. You get a great understanding of storytelling, holding an audiences attention, setting up for the punchline. A great sales letter will read like one of