2/ Three examples that convinced me, across music licensing, event ticketing, and storefronts. Each one uses juuuust enough blockchain to solve problems that can't be fixed any other way.

3/ @AmergeMusic (from @levidowney @run_tifa_run) tackles sync licensing's core dysfunction: publishers take 50% of fees, 100% of royalties by making artists pre-accept deal terms. Amerge puts ownership records "on-chain" - but not in the "blockchain fixes everything" way.

4/ The real value add is the co-op structure: one entity owns the catalog, splits are transparent, and media companies only have to deal with one party to license a song. Here's their litepaper 👇 #heading=h.u14fx0dhnkf6 class="text-blue-500 hover:underline" target="_blank" rel="noopener noreferrer">https://docs.google.com/docume...

5/ In the world of events, @mesh_ing from @ethandaya and @JoseRMejia proves crypto infra can deliver better UX. • 70% faster checkouts than traditional ticketing • Can gate tix based on on-chain activity • Used for FWB Fest itself • Ticketmaster's founder is on the board

6/ Built on their Gatekeeper protocol, you can pay with cards, crypto, or Klarna, but everything settles on-chain. It's what I thought crypto ticketing would be like... 5 years ago.

7/ http://Kiki.world (from @janabobosik) enables anyone to launch storefronts with built-in community co-creation tools. I'm seeing if it can help get my 11 y.o. sister's 3D print store online. If a 6th grader can use it, maybe this crypto stuff isn't so bad after all.

8/ This is where I've wanted web3 to go. Builders that understand real problems better than anyone else, using blockchain where it actually makes sense (and no more). Just better solutions that happen to need on-chain infra.