Published: September 10, 2025
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Iryna - what to do? Iryna's murder could really spark a popular movement. Everything is in place: -right wing media & influencers with gigantic reach, -intellectuals who create narratives & legitimize protest, - r/w politicians in office, activists in the streets and now

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It requires strategies, branding, and a clear goal. The political demands of the protest movement must be SMART (Specific, Measurable, Achievable, Reasonable, Time-bound). If a clear goal is not formulated quickly and a realistic strategy is not visible, the emotion of the

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1. The Goal: It requires a concrete description of the problem and a concrete, symbolic goal that addresses the problem. For BLM, that was “ban the police.” It was idiotic, but it was clear and motivated their (idiotic) activists. What can be our unifying, realistic, smart

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2. Branding: The political actor needs a logo and a name. Like a start-up, a protest movement needs a recognizable brand, ideally in combination with a color, recognizable icons, and symbols. Ideally, a network of spokespersons and authentic representatives will emerge. What

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3. Strategy: To achieve this goal, the actor & the brand need a clear plan & set of actions and techniques. We are dealing with a political campaign. Actions can turn online anger and attention into lasting structures and repeatable actions: they maintain focus in the long term

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A set of action forms and action packages must be created. Massive, low-level, online actions for the masses, spectacular, disruptive real-life operations for the avant-garde. As a first step, we need a simple, small but visible action that everyone can integrate into their

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During the dispersion phase, the campaign builds maximum momentum for its cause. It identifies a political target system, guilty opponents, and responsible decision-makers who can be put under pressure. If the desired change is not achieved, a concentration phase is organized in

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Successful political change does not happen “by itself,” just as successful companies do not. It takes people who build metapolitical power full-time and professionally. The left has this in abundance. Now it's our turn. I hope that at this very moment, young, intelligent

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@Martin_Sellner We just had a 17-year-old dutch girl, Lisa, brutally attacked & killed at night on her bike by an asylum seeker, someone who had already committed several crimes the days before here in the Netherlands. I didn’t hear you speak about her. Maybe that’s because her parents don’t

@Martin_Sellner Great thread! One addition: anyone who wants to start a movement needs to have read the book The Crowd: A Study of the Popular Mind by Gustave Le Bon to understand mass movements. Here's my thread on the key insights about the book. https://x.com/Matthias_Winter/...

@Martin_Sellner Mark, your thoughts of infiltrating social work institutions? I was thinking about it this morning. It's the nexus between common people (strong sense of justice) and the higher ranks (lower sense of justice). Getting support in facing landlords and institution, clear transition

@Martin_Sellner Where were the 19-25 year old White women when I was persecuted, prosecuted and jailed about 20 years ago for INTERNET RACISM==TRUTH ? I don't know about Iryna but zio Kirk would be glad I was jailed.

@Martin_Sellner @kyle_harrison07 @grok This analysis is spot on. The conditions for a major movement are clearly aligning. The tragic death of Iryna could be the catalyst that unites all these forces.

@Martin_Sellner It's okay for you that Russians are doing this to Ukrainian women on a daily basis? Hypocrite. 🇷🇺 https://x.com/RalphJanik/statu...

@Martin_Sellner Jetzt auch noch Charlie Kirk erschossen 😢 😠

@Martin_Sellner Super important strategy. 🫡

Image in tweet by Martin Sellner
Image in tweet by Martin Sellner
Image in tweet by Martin Sellner
Image in tweet by Martin Sellner

@Martin_Sellner der grund dass es keines wird, ist, dass sich öffentlichkeitshuber, die nie vorher wolkenkratzer gebaut haben oder perfektes tennis spielen,sofort an deren spitze setzen werden.

@Martin_Sellner Charlie Kirk wurde erschossen, Live !!!!!

Image in tweet by Martin Sellner

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