Published: September 13, 2025
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we grew from zero to $50M ARR in <2 years, profitably i've never publicly shared our tactics before it's cost us over $5M to learn what I'm about to share 800-word long post on every growth hack that printed money for us I'll cover: 1. Influencer Marketing 2. Performance

Image in tweet by Grant Lee

@thisisgrantlee Super congrats. Anything @stripe could do (or have done), big or small, to help you more along the way? All ideas welcome here or jweinstein@stripe.com.

@jeff_weinstein @stripe your team has been awesome, biggest blocker in the past was on intl payment options in india and brazil, but that's been resolved (or about to)

@thisisgrantlee Congrats! Using Gamma now for something. It's great. :)

@rrhoover Thanks Ryan! It all began with our product hunt launch, grateful for the support along the way

@thisisgrantlee Thanks, that helps a lot. We run our app for 3 years but I would attribute all our users to either luck, ads, or product. We never really found a successful marketing formula that works. We get viral a couple of times but can't replicate.

@oscarle_x would try going back to the basics, get a product that has strong word of mouth, and at least decent conversion and retention before worrying about marketing

@thisisgrantlee This is so baller man!! Congrats!! We are a very happy customer across @GatewayX and happy to have you guys as a customer @GrowthAssistant!

@jspujji @GatewayX @GrowthAssistant thanks man! excited to explore new ways to partner

@thisisgrantlee congrats man!

@noahkagan thanks Noah! was just recommending your book to a friend who's exploring something new

@thisisgrantlee That’s sick

@harryqi666 to be honest, learned a ton from you guys. grateful for the advice

@thisisgrantlee This is great. Thanks for sharing, Grant! Big fan of Gamma and recently published this @IdeaKitchenAI recipe to introduce others to it: https://ideakitchen.substack.c...

@mar15sa @IdeaKitchenAI amazing, will check it out

@thisisgrantlee Massive congrats Grant! I wanna do a tiktok about your influencer strategy lol

@justinmooretfam Love it, you should! also been too long, we gotta link up

@thisisgrantlee What a masterclass in one tweet! Thank you Grant Quick Q: what are some over hyped growth hacks that don’t work in your pov or didn’t work for you?

@thisiskp_ I actually most hacks can work if well executed and sequenced properly. It's more important for startups to think about which ones apply most to their business

@thisisgrantlee Love Gamma and enjoyed hearing you present at the AIE World’s Fair 👍🏼

@shacheng thanks Shawn, really appreciate the feedback

@thisisgrantlee Early customer and still love using it. Really breaks the ice creation and I can take it into docs or slides to bring it home

@EricFriedman appreciate you Eric!

@thisisgrantlee incredible

@benln learned everything about community building through you!

@thisisgrantlee The brand before performance marketing approach is genius and most startups do it completely backwards. Everyone rushes straight to Meta ads with terrible creative, then burns through budgets wondering why their CAC is through the roof. Nailing your messaging and visuals first

@the_mdfazal yeah and the worst part, founders end up believing it will never work for them

@thisisgrantlee Dogfooding is so underrated

@thesmitpatel agreed, doesn't apply to every product but worth investing in whenever possible

@thisisgrantlee As a power user- I think 3+4 in your list did most of the work. I get you 5-10 users/week by recommending it and suggesting folks don’t even eval the competition, all of which i’ve tried and even paid for before going all in (despite some real gaps remaining). Great product.

@studyresults appreciate you

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