Published: September 14, 2025
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> be Adobe, 40-year-old PDF jockey > 2025, stock doing a perfect -33% swan dive > “We’ll pivot to AI” says exec on 7-figure retention bonus > can’t ship a model because legal says every pixel needs a 12-page EULA > Midjourney drops v7, makes our Firefly look like MS Paint with a

Image in tweet by Zephyr

@zephyr_z9 Photoshop for Linux could've fixed this

@zephyr_z9 this is the kind of posting I'm on twitter for

@zephyr_z9 You forgot the bungled figma purchase

@subir That was good for adobe Figma will also be disrupted by the big labs

@zephyr_z9 Pirate version of adobe apps have better performance because of creative cloud and other adobe services lol

@zephyr_z9 Adobe's foundations must be Swiss cheese with the amount of times they've shot themselves in the foot with stupid business decisions in the past decade. They went from being the go-to for any creative work, to now just giving people reasons to jump ship.

@HarleyJ they won't survive

@zephyr_z9 damn bro. you killed them again

@lit_lithium Killing shall continue until morale improves

@zephyr_z9 Takes me back to 4chan days

@zephyr_z9 Lmao gold. I hope they go to 0

@Spvce Lol

@zephyr_z9 out of curiosity, you've gained around 10k followers this week, yes?

@zephyr_z9 bro on a generational roll

@zephyr_z9 Little companies I wish bankruptcy, but Adobe is the big exception. We were one of, if not, the biggest Adobe reseller of Adobe CS6 in The Netherlands. They went to subscription model, promising this would not affect us (sure lol). Then they started actively calling, mailing,

@zephyr_z9 Lightroom still has no competition tho.

@zephyr_z9 You don’t need to be first mover in that case. Still revenue is up and beats expectations.

Image in tweet by Zephyr

@zephyr_z9 Is there a replacement for photoshop by now on desktop?

@zephyr_z9 They deserve it after the shit they pulled with CS5. Make you update to 5.5, then demand you buy a new keycode, then demand you update to the annual plan. I've bought versions since Photoshop for Windows, I'm not paying them a monthly fee to go rooting through my files like a

@zephyr_z9 For a company once called UNTOUCHABLE in creative software, this is a collapse in confidence. Generative AI removed the moat. Firefly is late, bloated, and weak compared to Midjourney or GPT-Image. Charging $54 monthly for lagging tools when free rivals exist is a LOSING

@zephyr_z9 Hilarious post! I loved Photoshop for casual editing, but their annual billing and high prices pushed me away. I dislike subscription models for software, especially for casual use. I now use Affinity Photo & Designer for image editing. Adobe can fail for all I care. Then we

@zephyr_z9 Good, these rats are so predatory it’s sick. Fuck @Adobe

@zephyr_z9 Adobe needs to go back to the good old days of the 2010s, where their software bugs was responsible for over 40% of all Windows virus attacks (Flash+Acrobat Reader 9)

@zephyr_z9 Adobe is by far the worst consumer product on the internet that was *kind of mandatory* for any professional. I am sooo happy they are being replaced.

@zephyr_z9 Fuck Adobe though.

@zephyr_z9 The answers to turn this around are so simple, but greed is getting in the way... Who are the biggest holders of shorts on this?

@zephyr_z9 + When you wanna cancel you have to pay for the entire year

@zephyr_z9 One had learnt lesson for us was "to pivot when needed". Regardless of your size - whether a startup or scale up or bluechip, management ought to take hard decisions. Kodak, Nokia etc are wild examples.

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