Perplexity has an 82% overlap with Google. If you rank in the top 10 on Google, you’re very likely to be cited in Perplexity.
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@jakezward Ranking on Google now means ranking on AI too
@jakezward Perplexity out here showing us SEO is basically AI’s supply chain
@jakezward Interesting! So ranking high on Google basically gives you double exposure now
@jakezward funny to think about perplexity being run by a bunch of guys frantically googling then copy/pasting
@SohelSanghani hahaha
@jakezward Makes sense from the first principles too. Both platforms want to serve their users the best possible content. Google has mastered the art of surfacing the best content It is not surprising that others are using Google results to serve the best content to their users
@jakezward This is a fascinating and crucial insight for anyone in SEO. It confirms that solid, fundamental SEO practices aimed at ranking on Google are also the best strategy for visibility on AI answer engines like Perplexity. It's not about choosing one over the other, but about creating
@jakezward Not true for all industries. Some industries might have higher overlap with Google as compared to others.
@jakezward @perplexity_ai is just a serp scraper. You're welcome.
@jakezward But how many ppl are using LLM prompts like they do search? Aren't they likely to also elaborate on specific needs? I'm not disputing there's overlap and a high enough level. But how useful actionable is knowing that? Examples?
@jakezward This explains why SEO still matters so much. If you rank on Google, you basically rank everywhere.
@jakezward That means Perplexity is high quality and not just another Google wrapper.
@jakezward People waking up, bubble will burst
@jakezward idk anyone that uses perplexity
@jakezward I'm still convinced SEO isn't going to change that much other than massive FAQ sections.
@jakezward AI-native search is making SEO more valuable, not less. Ranking once now multiplies distribution.
@jakezward This overlap is beneficial for SEO strategies targeting multiple platforms.