Before that, I spent 2 years building a product nobody wanted. Twice. Perfect features. Beautiful code. Zero customers. I was lying to myself about "product-market fit." Never. Again.

Then I took on a challenge with @tomjacquesson: Ship 1 product per week. Got traction? Iterate. No traction? Kill it. Revenue = only validation that matters. Everything else is founder delusion.

@tomjacquesson We were in a place where we were shipping 1 product every week: Monday: Idea Tuesday: Build simple landing page with form Wednesday: Share on Reddit/Twitter Thursday: Count emails Friday: Decide: iterate or kill Ruthless speed. Zero attachment.

@tomjacquesson Example: http://ProductLift.ai landing page → Simple form, clear value prop → Share everywhere → Count signups If <100 emails in 48 hours = dead product. If >500 emails = potential goldmine. The market decides, not us.

@tomjacquesson If 100+ emails collected, let's go PHASE 2: 1. build MVP in less than a week 2. ask for payment upfront 3. send to people who dropped emails And monitor The MVP for ProductLift (built on Bubble in less than a week):

@tomjacquesson The brutal triage system: Outcome 1: No sales → stop immediately, no hard feelings Outcome 2: <2% conversion → pain is real, product is wrong, rebuild for same pain Outcome 3: >5% conversion → GOLD Most founders never reach gold because they never test enough products.

@tomjacquesson Plot twist: a lot got zero traction. We killed it in 72 hours. Most founders would've spent 6 months "improving" it. We moved on. That speed saved us from another dead end. Lesson in there.

@tomjacquesson The Tweet Hunter origin story: Tweet Butler (v1), AI tweet generator → limited sales, <2% conversion Same pain, different product Tweet Hunter (v2), searchable library of viral tweets for inspiration → >5% conversion, got to $1k MRR in 2-3 weeks We didn't pivot the market.

@tomjacquesson Here's how the speed helped us: While competitors spend 6 months on one "perfect" product: We test 11 products in the less time. 10 failed fast and cheap. 1 becomes a goldmine. Speed turns failure into data. Data turns into wins. Double down on winners.

@tomjacquesson Why most founders fail: They fall in love with their product, not their customers. They optimize for their own 'taste', not market demand. They build for 2 years, hoping for sales instead of getting validation day 1. Wrong priorities. Work on the right things.

@tomjacquesson The new validation rules: 1 - Time is your most precious asset 2 - Revenue is the only validation that matters 3 - Kill products faster 4 - Test 10x more ideas than your competitors 5 - Let the market decide, not your ego Print this and put it on your desk.

@tomjacquesson The math is pretty clear: Most products fail. That's expected. But the winners pay for all the losers. 1 successful product > 50 failed ones. The goal isn't perfection. It's finding the one that works.

@tomjacquesson Your action plan: Week 1: Build a landing page for your idea Week 2: Share everywhere, count emails If <100 signups, kill it If >500 signups, build it Week 3-4: build the MVP If revenue, continue If not, kill it

@tomjacquesson After selling Tweet Hunter in an $8m acquisition, I'm starting over: and building 5 products to $100k/month revenue Follow my journey: http://www.tmaker.io On my newsletter, 1 email, every week no ads, no sponsor, free, 60k+ readers

@tibo_maker Great post! How many hours per day did you spend? E.g. how much time on the idea, how much time on the landing page?

@programonaut was working hard but not crazy I had a kid already, so something between 8-10 hours per day

@tibo_maker Thank you for the blueprint, if thinking of doing the same my brain would argue with me a lot, if i leave a “perfect” project after one week, but definitely something to try 😂

@tibo_maker 1 product per week is wild. My 'most failed' usually means I spent a month on something, launched it to crickets, and then pretended it never happened. The $8m part is definitely the highlight of your system.

@tibo_maker thanks man 🙏 super helpful for me right now, I’m still at the very beginning gonna try to follow this approach

@tibo_maker 1. Create a list of problems you face 2. Choose 1 that’s important and painful 3. Build a 1-week MVP 4. Launch it 5. Repeat

@tibo_maker Now tell the B: executing this with audience (distribution) and starting from zero