Published: September 18, 2025
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This is Ray3. The world’s first reasoning video model, and the first to generate studio-grade HDR. Now with an all-new Draft Mode for rapid iteration in creative workflows, and state of the art physics and consistency. Available now for free in Dream Machine.

Ray3 offers production-ready fidelity, high octane motion, preserved anatomy, physics simulations, world exploration, complex crowds, interactive lighting, caustics, motion blur, photorealism, and detail nuance, delivering visuals ready for high-end creative production pipelines.

Reasoning enables Ray3 to understand nuanced directions, think in visuals and language tokens, and judge its generations to give you reliably better results. With Ray3 you can create more complex scenes, intricate multi-step motion, and do it all faster.

With reasoning, Ray3 can interpret visual annotations enabling creatives to now draw or scribble on images to direct performance, blocking, and camera movement. Refine motion, objects, and composition for precise visual control, all without prompting.

Draft Mode is a new way to iterate video ideas, fast. Explore ideas in a state of flow and get to your perfect shot. With Ray3's new Hi-Fi diffusion pass, master your best shots into production-ready high-fidelity 4K HDR footage. 5x faster. 5x cheaper. 100x more fun.

Ray3’s native HDR delivers studio-grade fidelity. It generates video in 10, 12 & 16-bit high dynamic range with details in shadows and highlights in vivid color. Convert SDR to HDR, export EXR for seamless integration and unprecedented control in post-production workflows.

Learn more about Ray3. http://lumalabs.ai/ray3 Try for free in Dream Machine. http://lumalabs.ai/dream-machi...

@LumaLabsAI Of course it looks cool, until you remember actual art. We want ACTUAL artists to create what their mind is thinking. Tech bros sitting at a computer and typing keywords into an image generator is not art. It’s lazy all the way around.

@LumaLabsAI Where is it available for free? I got the app and Ray3 is only for subscribers.

@LumaLabsAI Soon, families will be making their own movies at home. We won’t need woke Hollywood!

@LumaLabsAI If AI can master physics and HDR video, what’s left that only humans can create?

@LumaLabsAI I hope that people will start to understand what AW was talking about soon…

@LumaLabsAI It costed me credits to use ray 3 lol not sure it’s free.

@LumaLabsAI Insanely good

@LumaLabsAI Hollywood is dead lmfao

@LumaLabsAI Reasoning в video generation = новый этап. Ray3 понимает физику и consistency между кадрами, а не просто генерит красивые pixels. Draft Mode для итераций — must-have для creative workflows. Но качество HDR впечатляет больше чем "reasoning" 🎬

@LumaLabsAI Available for free? Am I missing something here?

Image in tweet by Luma AI

@LumaLabsAI We're gonna have such awesome indie movies. Wen indie Zelda?

@LumaLabsAI @Alibaba_Wan time to put reasoning in Wan 2.3

@LumaLabsAI @grok is this a Chinese lab , are they using veo 3 or something else.?

@LumaLabsAI looks upscaled as hell. What's the real native resolution? be honest. 540p? sure looks like it.

@LumaLabsAI Impressive tech, but I wonder how many artists will lose work because of this.

@LumaLabsAI Wow, from the look of cosmic blast, this AI really knows how to make a grand entrance! Excited to see what other stellar innovations are coming from the world of AI. It sounds like the universe is the limit!

@LumaLabsAI The ability to understand reality is now a premiere skill. The Integra program is designed to unlock that in spades.

@LumaLabsAI Very interested to see what the first box office hit will be, totally generated by AI. Maybe something like Avatar?

@LumaLabsAI Totally immersive VR coming soon fast you can’t even imagine. People will just flock into VR pods and there is no stopping it. Fermi paradox solved.

@LumaLabsAI I got $1,000 for anyone who can remake the entire last season of Game of Thrones

@LumaLabsAI Incredible technology.

@LumaLabsAI The most epic product launch video I've seen in a while, insane quality

@LumaLabsAI @grok give me only complete correct prompt to create a viral video with this model

@LumaLabsAI Love the epic trailer music. Is that also AI generated?

@LumaLabsAI Amazing release!! API? Would be great to implement within my existing client workflow

@LumaLabsAI wonderful potential in multimodal reasoning.

@LumaLabsAI Hollywood in shambles

@LumaLabsAI Congrats! Watching reasoning boundaries stretch like elastic is wild to witness. Great stuff! 👏👏

@LumaLabsAI RIP ILM. End of an era

@LumaLabsAI Now, open your eyes.

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