Why did Blockbuster and Blackberry go bust? Because they ignored this strategy. Netflix and Apple didn't!
@Fuel_YourGrowth Creating uncontested market space instead of competing head to head is valuable when you can pull it off The hard part is identifying where those opportunities actually exist before someone else does
@nyn531 Absolutely. Finding that space first is tough, but the payoff is huge when you get it right.
@Fuel_YourGrowth Real strategy = choose what not to do, cannibalize the cash cow, and reallocate to where the customer is going. If you won’t disrupt yourself, the market happily will.
@RepaVictoria Exactly, Victoria. Disrupting yourself is scary but necessary if you want to stay ahead of the market.
@Fuel_YourGrowth Netflix did it twice! Blockbuster couldn't even do it once.
@NathanHirsch99 Absolutely, Nathan. Netflix saw the shift and acted fast both times. Blockbuster never adapted and paid the price.
@Fuel_YourGrowth @DFitpreneur They were also hostility taken over broken up sold off and hedge funds shorted them stealing tax payers retirement... illegally shorted... the stock still spikes because synthetic shorts never closed their positions....
@Boris8941319422 @DFitpreneur Wild stuff, Boris. All those moves just show how risky it is when companies ignore real strategy and let others control the game.
@Fuel_YourGrowth Strategy always wins.
@Nicolascole77 Couldn’t agree more, Nicolas. Execution without a clear strategy rarely lasts.
@Fuel_YourGrowth Love this! It's all about staying ahead by creating, not competing.
@AndrewBolis Exactly, Andrew. Competing in the same old market only gets you so far. Creating something new keeps you ahead.
@Fuel_YourGrowth fantastic reminder that market boundaries aren't fixed; they can be reconstructed! Thinking about the 'non-customers' in your industry is often where the real blue ocean opportunities are hiding.
@Fuel_YourGrowth Listening to customers beats protecting old systems every single time @Fuel_YourGrowth
@Fuel_YourGrowth both Blockbuster and Blackberry ignored platform thinking and ecosystem growth.
@Fuel_YourGrowth Great post! The Blue Ocean Strategy frameworks, especially the Eliminate-Reduce-Raise-Create (ERRC) grid, provide such a systematic, actionable way to move from theory to market creation.
@Fuel_YourGrowth Exactly—staying relevant means having the courage to reinvent before the market forces your hand. Where do you see the next “Blockbuster moment” brewing today?
@Fuel_YourGrowth Useful resources
@Fuel_YourGrowth Yeah, they definitely missed the boat on that one. Netflix FTW!
@Fuel_YourGrowth adapt or vanish
@Fuel_YourGrowth Nice post
@Fuel_YourGrowth Those are some cautionary tales 😮

