đź’Ż which is why we're rolling out a new reporting feature to allow you to understand how similar your creative is (in Meta's eyes) there's actually 3 new metrics launching around this; creative fatigue, creative similarity, and top creative themes 1. creative fatigue is when a
@jasonyimco is #2 only for images and not videos?
@ron_ecomm yes statics only at the moment
@jasonyimco For #1 how is performance defined? Based on the optimization setting? Digging into these models they seem to map towards clicks heavily. Does it consider roas? Or value?
@TaylorHoliday yes, based on ads optimized for performance objectives and do not include catalog ads
@jasonyimco Doing the lords work actually communicating with users
@digitaladguide 🙏🙏
@jasonyimco What’s the ETA on this? Really excited
@The_Ad_Bro full rollout likely 2026
@jasonyimco 3 is wild. For 1, is that some kind of version of frequency? Or measured differently?
@jasonyimco #2 is extremely helpful
@jasonyimco Can’t wait for this!
@jasonyimco Amazing
If you're not following Jason, you need to. He's in-house at Meta delivering absolute value to the DTC space on X.
There are two reports you should look at weekly and at least monthly. I have wasted millions of dollars not keeping a close eye on these. The first is a line graph of Meta spend and reach. MAKE SURE THAT AS YOU SPEND MORE, YOU ARE REACHING MORE PEOPLE. I wasted a ton of money
I wanted to share a key insight from a creative workshop we ran with Meta this week. The focus was on scaling under Andromeda and how creative similarity now impacts reach, cost and fatigue. Meta now treats two ads as “identical” if they share the similar first 3 seconds.. even
Maybe something
