Some interesting split tests to run ๐ฐ {Especially for subscription products} ๐งต๐
1. Trial offer 50% off first purchase - Goes to normal price on 2nd purchase โ More baskets / lower AOV โ Higher 2nd month AOV โ With good retention, much more profitable
2. Gift bundles on subscription Month 2 unlock gift X Month 3 unlock gift Y โ Creates more value for subscribers โ Improves retention/decreases churn
3. Price Test down vs Price Test up We dropped our price by 12% โ RPV stayed the same โ CPA decreased slightly โ about 20% more purchases = more MRR (more profitable w subs)
4. Show bundle in product image Could be like Offer 2 - gifts on subscriptiosn subscriptions gifts on first order - Everyday Dose โ Simple way to show value
@DTC_Quizbuilder Soliddd CVR bro
@DTC_Quizbuilder @threadreaderapp unroll
Advertorial Breakdown: why this crushes for Solution Aware Audiences This red light therapy cap advertorial is a great one in targeting solution aware leads Here's why it works: The Setup: Solution aware audiences already know: - They have hair loss - Hair transplants exist -
This brand does over $10M/year in ecom And their checkout has a simple feature that looks completely different from everyone else' s No developer needed No apps to install No Shopify plus needed Just some light Canva work and a simple checkout tweak to drive 10% better
None of the strategies Iโve shared change because of Andromeda. Iโve been operating with this in mind already for 10 months. Everything still applies.
"I'm afraid I'll screw up Q4 for my new brand" "I don't have a product ready for Q4 I'm screwed" This is most of my DMs rn Real talk: Your first Q4 won't be special I was a noob for the first 2 years in Ecom until I hit my first 100k day But it taught me more than any




