Published: October 9, 2025
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Some interesting split tests to run ๐Ÿ’ฐ {Especially for subscription products} ๐Ÿงต๐Ÿ‘‡

Image in tweet by The Funnel Professor

1. Trial offer 50% off first purchase - Goes to normal price on 2nd purchase โœ… More baskets / lower AOV โœ… Higher 2nd month AOV โœ… With good retention, much more profitable

2. Gift bundles on subscription Month 2 unlock gift X Month 3 unlock gift Y โœ… Creates more value for subscribers โœ… Improves retention/decreases churn

3. Price Test down vs Price Test up We dropped our price by 12% โœ… RPV stayed the same โœ… CPA decreased slightly โœ… about 20% more purchases = more MRR (more profitable w subs)

4. Show bundle in product image Could be like Offer 2 - gifts on subscriptiosn subscriptions gifts on first order - Everyday Dose โœ… Simple way to show value

Image in tweet by The Funnel Professor

@DTC_Quizbuilder Soliddd CVR bro

Advertorial Breakdown: why this crushes for Solution Aware Audiences This red light therapy cap advertorial is a great one in targeting solution aware leads Here's why it works: The Setup: Solution aware audiences already know: - They have hair loss - Hair transplants exist -

Image in tweet by The Funnel Professor

This brand does over $10M/year in ecom And their checkout has a simple feature that looks completely different from everyone else' s No developer needed No apps to install No Shopify plus needed Just some light Canva work and a simple checkout tweak to drive 10% better

Image in tweet by The Funnel Professor

None of the strategies Iโ€™ve shared change because of Andromeda. Iโ€™ve been operating with this in mind already for 10 months. Everything still applies.

"I'm afraid I'll screw up Q4 for my new brand" "I don't have a product ready for Q4 I'm screwed" This is most of my DMs rn Real talk: Your first Q4 won't be special I was a noob for the first 2 years in Ecom until I hit my first 100k day But it taught me more than any

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