@gregisenberg I agree on almost all of your points and think mass disengagement of social media is going to happen. But I don't think this chart is necessarily as healthy as you prescribe it to be. It's just that attention is more fractured than ever. Less time on social media but more time

@rpnickson yeah, maybe here are 3 types of internets dark internet (gambling etc), light internet (more community-based), brainrot internet (you know it when you see it) will think on it

@gregisenberg BRB finding meaning on ideabrowser http://ideabrowser.com

@jrdnmix we should rebrand as meaningbrowser dot com

@gregisenberg Don’t forget about Livestreams. I’m seeing insane retention rates and watch times. It’s a vibe to hang out and vibe code live together.

@RayFernando1337 So true. Your livestreams are A+!

@gregisenberg TWS (time well spent) is a great metric!

@MillyTamati TWS FTW

@gregisenberg The most underrated part of this shift: Gen Z didn't reject social media out of principle—they rejected it from *experience*. They're the first generation to complete the full cycle and conclude it doesn't deliver. That's not a preference change, that's a data-driven exit. The

@gregisenberg Isn’t a reasonable test of the thesis to check whether the forms of engagement you suggest are seeing greater interest? Are people spending more time reading long form or consuming slow media? In niche clubs or pursuing niche pursuits, etc? I’m not sure that’s happening but I

@gregisenberg Now I am confused. Your last 20 podcast episodes have been dedicated to teaching me how to automate the creation of cheap low calorie AI generated content

@gregisenberg AI is the mechanism and tool that allows us to get off screen and attend to reality again. Until AI capability gets there, most humans with any real responsibility are still stuck to screens. Mark my words, screen reading/staring will be looked at like cigarettes in 15 years.

@gregisenberg AI will actually accelerate people spending less time online Receiving 1,000 cold AI reach outs, half of them saying them will help you do your own AI reach outs, while reading AI content, is as appealing as it sounds Brands, communities etc. actually become more important

@gregisenberg social media is normal for them so they can choose to engage with it more meaningfully rather than being gigazapped by novelty. This was always going to happen. Their kids will see our behaviour as we see people who were addicted to broadcast tv.

@gregisenberg Love this and spot on: “every feed feels synthetic familiar faces, identical voices, recycled ideas. the “factory smell” of it all finally broke people’s curiosity. but there’s an upside. every trend creates its anti-trend. attention is shifting back to things that feel real,

@gregisenberg agreed, Sora did it for me, it’s brain rot in plain sight. fwiw I think a social network like IG where you can only upload from your camera (not even photo library) would be killer no AI, not filters, just raw images

@gregisenberg You can't possibly infer this from that chart. Self-reported, not true in the US, post covid local max, rise of tiktok (more shame around admitting brainrot), aging cohort (see 2016 and before).

@gregisenberg That is precisely what I see coming and that’s why I am building a scalable live ritual concert startup designed to elicit transformative and transcendental experiences of an unforgettable nature, as an antidote to this AI slop.

@gregisenberg So the next wave isn't about capturing attention. It's about earning permission to a smaller, deeper space.

@gregisenberg hmmm I guess my first thought here is… ChatGPT happened in 2024 it might just be a redistribution of time

@gregisenberg Love you idea about clubs making a comeback I keep meeting people who try to stay more active and spend time outdoors Things like boxing, running clubs, padel, pickleball, climbing… They’re huge no matter where you go And I think they’re part of a pushback against being

@gregisenberg This is already outdated given how fast things are changing with Sora and others. My prediction - this will revert, or we will see gaming and social media merging for a new category

@gregisenberg Wait until they discover floatation therapy. 90-minutes of silence. Weightless.

@gregisenberg The next unicorns won’t be social networks. They’ll be sanctuaries.

@gregisenberg 2022 is the year ChatGPT was released. Just saying…

@gregisenberg what about next unicorns will sell silence with friends and call it a feature

@gregisenberg People need to go and live and create new things and ideas for the tech bros to slopify and enshittify on their dead regurgiative networks

@gregisenberg Agree with this. Do you think private groups include just group chats, which doesn't count as social media/networks? I think it's already been a few years where young ppl exited socials and opted for group chats only!

@gregisenberg now, also now

@gregisenberg 2 critical points: 1. Which platforms did the study look at (missing new social apps where teens spend their time) 2. Are there demographic shifts in the age brackets over those 10 years (less young people) critical to test these angles otherwise you are missing the bigger

@gregisenberg Spent Wednesday night at the Cubs playoff game and felt this deeply. The electric feeling inside and outside the stadium is something that can't be replicated online, something we all want and need

@gregisenberg how much of this time is going to chatgpt?

@gregisenberg

@gregisenberg already on it https://x.com/rileybeans_/stat...

@gregisenberg This is a total nonsense theory if Im honest. They might pivot from current social media to other platforms etc but they arent going to stop using technology / the internet or social media. It will just evolve as things alway do. But there is no mass exodus from social media. X