@jasonyimco Struggling with the explanation in this graphic. Are you implying the core assets on the left (red and white coat) are NOT getting placements in reels and feed? Aren’t I achieving this by having the asset in multiple dimensions and customizing by placement? I thought the point

@jasonyimco Jason, could you please explain what does algo do when it spends $300 on 4 clicks and one share? I am not even angry. Just feel like I was cheated by a girl)

@jasonyimco What is your opinion about using Flexible ads for testing purposes instead of scaling? I’ve personally found flexible ads working well as a testing method as well but some experienced marketers claim the otherwise.

@jasonyimco Flexible ads in a GIF.

@jasonyimco Yeah, they need to spend a bit more to validate performance, which forces you to be putting better creatives into the system.

@jasonyimco So painful to leave my ads with 12k likes for flexible though :/

Every Meta ad account right now has one of the following going for it: 1. Value Optimization with at least 30-40% of ad spend 2. Flexible ad format for testing ideas / scaling (take top 5-8 best performign ads and put in flexible ad format let rip) 3. Broad DPAs 4. Signals

Friday. Moderated by @iamshackelford. Debate with @CTtheDisrupter. The Proposed Resolution: Resolved: Increasing creative volume improves Meta’s learning efficiency and total account scalability. @CTtheDisrupter recommended a twitter poll to pair with the discussion. Let me

I quote tweeted the blue fingernails guy’s terrible take until I realized he was just rage baiting to drive attention to his info products. And as a fellow rage baiter i simply cannot allow that Back to muted

35 officially today. Young enough to have energy to build. Old enough to have a perspective on building.