Published: October 18, 2025
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The film permit is now a joke. The bureaucracy of shooting in a city is over. The city in the Higgsfield AI iPhone 17 ad is not real. It was generated from whole cloth.

Image in tweet by Parul Gautam

No more shutting down streets, no more paying for police details, no more location fees.

The entire complex and expensive process of filming in the real world has been completely bypassed.

This is a small detail, but it shows how deep the disruption goes, into every corner of the industry.

Every single job and process is being re-evaluated, and most are being deleted.

@Parul_Gautam7 Are we cooked? That’s the question 😂

@Parul_Gautam7 Crazy how tech is changing everything!

@Parul_Gautam7 That's truly mind-blowing, technology is evolving rapidly!

@Parul_Gautam7 It's wild how tech reshapes our reality. What's next?

@Parul_Gautam7 Not sure if it’s genius or dangerous

@Parul_Gautam7 Interesting Share 😃

@Parul_Gautam7 That's aweomse.

@Parul_Gautam7 Filmmaking just entered a whole new era.

@Parul_Gautam7 Awesome tool

@Parul_Gautam7 Amazing share

@Parul_Gautam7 Impressive share

@Parul_Gautam7 Crazy how tech is bending reality! Makes you wonder what's next.

@Parul_Gautam7 It’s great.

@Parul_Gautam7 Amazing share

@Parul_Gautam7 Great share

@Parul_Gautam7 Great share

@Parul_Gautam7 Amazing share

@Parul_Gautam7 Great share

@Parul_Gautam7 Great Share

@Parul_Gautam7 Great share

@Parul_Gautam7 Great share

@Parul_Gautam7 Great Share

@Parul_Gautam7 Great share

@Parul_Gautam7 Great share

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