Published: October 25, 2025
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A few comments on Trueman's "Goodbye, Big Eva," Hello, "Gig Eva:" a) Trueman's original "Big Eva" was a distillation of the conspicuous sentiment that there was a marketplace for the soul that was distant from the local church. There was an economy of life that sang psalms,

b) Trueman's ultimate concern lies with the abandonment of the local church—the exchanging of authorities from God-ordained authorities watching over your souls to virtual authorities providing catchy categories and moving your loyalty away from your local responsibilities. He

c) Big Eva has now shifted into something far more sinister, according to Trueman: "They have migrated into new forums, particularly that of social media." Trueman refers to it as "Gig Eva," a far more sinister model. Whereas Big Eva evangelicals established themselves through

d) Trueman articulates the economy of Big Eva by noting that character was easily traded for notoriety: "I remember asking one Big Eva boss if he thought a couple of his headline acts were men who offered godly models of what a pastor should be. He said “no,” then did nothing.

e) Trueman's fundamental concern with the Gig Eva ecosystems stems from a problem that I share deeply: "Building a platform on X, for example, involves constant transgression of boundaries, hence the emergence of Gig Eva personalities whose trademark behavior ranges from

e) "Transgressors of boundaries" can easily be used as a cudgel to beat any naysayers of cultural progress. In this sense, there ought to be those who carefully nullify the modern proponents of moral evolution. The anti-COVID apologists should be rewarded with silver and gold,

f) On Trueman's reference to the "modern successors to Middlemarch’s Will Ladislaw," I refer you to my friend, Abigail Dodds: https://x.com/abigaildodds/sta...

g) Trueman is also correct that there is a short-sightedness to the Gig Eva. Most who fall into this category will not sustain enduring legacies. The future belongs to the grateful. Those who spend their days bemoaning and belittling our forefathers will find that their sons will

h) Trueman once observed in his essay, "Crisis of Confidence," the following sobering observation: "Today, Western culture is dominated by expressive individualism, the idea that we are defined by our inner feelings, that our relationships with others place no natural or

i) Finally, while Trueman was fruitful in his Big Eva analysis, he is also productive in his Gig Eva analysis, and we should take his exhortations with great care. Yet, while I embrace Trueman's nomenclature and his general project in The Rise and Triumph of the Modern Self, I

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