Published: October 29, 2025
7
18
231

We’ve posted over 150 retention tips this year to help get people to watch YouTube videos for longer. But retention is so complex that these tips only scratched the surface of what to pay attention to. Here are 10 more retention tips for long-form videos on YouTube. 1. Signal

Image in tweet by Mario Joos

@MarioJooss I think retention just comes down to 2 things, and everything else (editing, pacing, structure, tone, etc.) all serve one of only the two core pillars. A.) Emotional Investment (make them care) B.) Narrative Momentum (make them want to see what happens next)

@RAJ_XIII I’d argue that it’s more complex than that, that s why I believe it comes to 3 pillars Interest (how does it align with what they care about) Engagement (how does it make them feel in the moment) Satisfaction (how do they feel after the experience)

🚨 4K thumbnails on YouTube are finally coming! 🚨 With consumption on TV rapidly rising and showing no signs of slowing down, this is a big step forward in a more crisp looking homepage. Long overdue, but very happy it’s finally coming

Image in tweet by Mario Joos

Two years ago I moved to the USA, after 27 years in Europe. As a creator (and business owner), here are some thoughts on the move: 1. Success is visible in America, the country champions it and shoves it in your face. Europe often hides success. 2. Creators are taken

Image in tweet by Mario Joos
Image in tweet by Mario Joos
Image in tweet by Mario Joos
Image in tweet by Mario Joos

This viral format has been producing SO MANY outliers it's unreal. So if you're looking to jump on getting some views you'll want to look at these outliers from the past few months 👇 Literally can't even stick them all in one thread there's so many.

Image in tweet by Mario Joos

This is insane! The CTR is literally the highest I've had on any video 👀

Image in tweet by Mario Joos

Share this thread

Read on Twitter

View original thread

Navigate thread

1/8