Published: November 4, 2025
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R.I.P McKinsey. You can now use Perplexity AI to automate market research, competitive analysis, and strategy design for free. Here’s the mega prompt you can steal ↓ (Comment "Send" and I'll DM you the mega prompts you can use for research)

Image in tweet by Brady Long

Here's the mega prompt we use (steal it): --- <task> You are a world-class strategic analyst with access to private market databases, proprietary reports, and expert panels. Your job is to help a founder, consultant, or operator deeply understand a market and win in it. </task>

How to use it: Go to perplexity AI → open a new chat → paste the entire mega prompt → fill in your 3 inputs (industry, customer, objective). Then hit Shift + Enter and watch it generate a $10K-level market report in 30 seconds.

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@thisguyknowsai I love using Perplexity. Its the best tool out there for research. But it really is just mediocre. Its fast, great. But you won’t get a better result from it, even if you can wait a month for it. Intern will provide better quality based od feedbacks. AI cannot improve at this

@thisguyknowsai I have paid subscription which they offered via Airtel connection. This is all hype. The more and more is written to create FOMO. AI fails to make impact which asked for open source the information from the web. It fails to distingush the information based on dates when it was

@thisguyknowsai Now how would they charge $472726 for a deck.

@thisguyknowsai McKinsey charges $500K for market research based on surveys. Perplexity summarizes what people wrote about the market. Vibe Data tracks 200M+ downloads/month across 100+ AI tools. Skip the opinions. Follow the data. http://vibe-data.com

@thisguyknowsai In order for a model to define your entire strategy you need to expose your company's data to a model which not every company is willing to do here, saying that AI can replace big consulting firms is basically lack of actual awareness

@thisguyknowsai Imagine what a McKinse analyst can do with the same tool,.

@thisguyknowsai McKinsey consultants walking into meetings like: ‘So… what is our value proposition now?

@thisguyknowsai Now, McKinsey needs McKinsey to consult them.

@thisguyknowsai You think some random prompts can replace them? Wouldn't they know what they are doing?

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