$11M in monthly revenue. Flo looks like a simple period tracking app - but under the hood, it’s running one of the most aggressive ad machines across every channel imaginable. Here’s how it really works: 🧵👇 (1/6)
The onboarding is insanely long. 🔐 Mandatory privacy acceptance 🩸 Deep cycle & body questions ❤️ Health app linking 👩 Doctor endorsements everywhere By the time you reach the product, you’ve already invested effort. Walking away now feels wasteful.
Then comes the soft paywall. ❌ Close it → 30% discount appears 🏠 Home screen still shows value (tracking, insights, secret chats) ⏰ Subscription reminders quietly return over time No pressure spike. Just controlled nudges.
Their major growth driver is Paid ads. They are running insane number of ads on all the platforms. 📺 Google ~3,000 ads 📘 Facebook ~140 ads 📱ASA ~ 15K bidding keywords
For fun, I recreated the hook of the above video using Arcads for an imaginary app "Thou". Took me just 5 mins. Here’s what I got 👇
When a company floods all the platforms like this, they’re not testing - they’re printing money. Let’s say they spend $1 on ads. They may make $1.20 back from subscriptions. (Note: Takes thousands of ad tests to get here.) Add renewals as well. (5/6)
Want to know who they’re targeting? Check the EU Transparency label on Meta/TikTok ads. It shows: 📍 Location 👤 Age 🧑 Gender It’s the fastest way to reverse-engineer their ideal customer. (6/6)
I’ve spent months studying how iOS apps hit $100K+/mo. The pattern? Smart organic growth tactics - no ad spend. I pulled the best into a list of 25 proven growth tactics you can copy. (55 Page Doc) Get it right now.
