Murata | The Algo King

This PDF Scanner is printing cash.

CamScanner did $5M last month with 2M downloads.

Here's their exact playbook: 

ASO: They've ranking for almost all pdf, text, scan, &amp; other high search keywords &amp; also the most difficult ones.

Almost ranking in 1-10 for all the high quality keywords. 

Small ASO tip:

If you're building something similar & want to compete - focus on comprehensive keyword research and strategic ASO planning. Implementing relevant, high-volume keywords can significantly boost your app’s visibility. Moreover, if users frequently search for your app by its exact name and proceed to download it, your app is more likely to rank higher for those keywords. Remember, achieving and maintaining top rankings requires consistent effort and time.

Short-form Strategy:

From 2022-2024 they crushed so hard on TikTok &amp; IG - sponsoring online studying creators who document their life studying in an aesthetic way.

Other than that they also sponsored ios hacks influencers &amp; some skit doing influencers. 

The most interesting fact is: these influencers never tried to promote it but rather showcased it in a a way - where they just show document their day &amp; in between use the app as their daily tool.

Also, on IG they did more slideshows which performed so well for them.

You know the best part is - they heavily sponsored almost all studytok influencers &amp; made a brand &amp; got top in ASO.

Today when I was doing research, I couldn't find any recent videos (4-6 months). It shows that now they're heavily doing ads. 

Some of their most viral tiktoks are:

1 st:

- 167k likes
- 866k views
- 922 comments
- 24k bookmarks 

2 nd video:

- 56k likes
- 167 comments
- 6763 bookmarks
- 552 shares

If you want to check in detail, I made a doc with 11 viral tiktoks - https://docs.google.com/document/d/1pXxh_l7Uj8V42iex0hMh8nP8jmVnxhp6jsxH2kYT1Jw/edit?usp=sharing 

They're even crushing SEO &amp; ranking number on google for 'Cam Scanner'

2.9M monthly visits. 

Onboarding & paywall:

Their onboarding is super simple:

1. Proof & big numbers for trust.
2. Interactive video in the back showing features.
3. After you click 'continue', there comes direct paywall with a free trail of 3 days.
4. Then sign up process & app usage.

No dark patterns in the paywall & still they're doing numbers.

As I mentioned earlier in the thread - their most revenue now comes heavily from ads, as you can see here. 

Moral:

- They did heavy influencer marketing & improved their ASO.

- Started showing up for some of the most searched keywords.

- Now, they're heavily doing ads.

- It's just not that if you'll do more influencer marketing & ads you'll make money - the app is really helpful & that's how they're winning.

I tried to cover up everything on the growth side, let me know how's this way or should I focus on more viral video formats - thanks for your feedbacks :)

You can also comment on what you want me to write more.

I hope this helps you or motivate you to work on your idea, lmk if i can help - DM me anytime.

Just started my newsletter where I will share viral video formats, complete playbooks of top apps &amp; much more, subscribe here for free - https://murata.substack.com/

Follow me @MurataAlgoK for more &amp; turn ON the notifications - so you don't miss anything.