Ramon van Meer

Everyone says they’d pay more for “Made in the USA.”

I tested it.

We make a $129 filtered showerhead manufactured in China. With tariffs surging to 170%, we explored reshoring. We found a U.S. supplier. Our costs nearly tripled. 

I ran a clean A/B test:
👇

The test: 

• 25,650 users
• Same landing page
• Only difference? “Made in China” at $129 vs. “Made in USA” at $239 

The results were brutal:

🚫 0 customers bought the U.S. version
⬇️ Add-to-cart rate for US version was less than 1%
📍 Over 3,500 bought the Asia-made version 

We want to bring back domestic manufacturing. But when consumers face the actual price tag—they didn’t.

It's not because they don’t care. I think it is because most people are not willing to pay the premium (yet).

This isn’t just our story. 

👇

It’s a story about reshoring, tariffs, and the real economics behind American-made.

Full story + data here: https://afina.com/blogs/news/made-in-usa