MATT GRAY

Like most, I started with: • No followers • No money for marketing • No idea how to tell a story I spent hundreds of hours drafting content and trying to figure out how to grow my brand online. At level 1, I had to learn 3 essential skills.

How to Tell a Story on Specific Platforms Storytelling today is different. Instead of sitting around a campfire or reading a newspaper, your reader is scrolling thousands of miles away. If you don’t know how to use each platform, you’re playing the game blindfolded.

What Good Stories Feel Like Story reading is like a palette. When you start, you have no idea what good looks like. Over time, you develop a “taste” for what you like. The best storytellers are just story lovers with refined palettes and thousands of reps.

How to Riff Off One Main Topic The best storytellers don’t tell a thousand stories; they tell the same story thousands of times. Each story told gets you closer to the truth, and the truth is what your reader is looking for in your content. Here’s how I found my topic:

Ikigai The topic that you choose to use for building your story library needs to be deeply connected to your innermost values. It also needs to be something the world needs and something you can monetize. Ikigai is the exercise to find this.

Establish Yourself As a Storyteller When I first started on X and LinkedIn, I had zero followers. Over time, I built a reputation as someone who consistently shares ideas and stories. Storytelling is a blend of self-actualization, market analysis, and skill development.

Hit the Pain Points Copywriting gets a bad rap, but you don’t have to lie to someone to sell something to them. Instead, focus on identifying key “pain points” that will drive to act upon hearing your story. People want to hear the truth, and the truth hurts.

Tell Stories About Important Ideas • Health • Relationships • Wealth • Happiness These niches are never going away, no matter how much the world changes. Smart storytellers tell stories that the market wants to hear.

Create Characters That People See Themselves In There’s a lot of variance among people, but we all share similar problems in life. To reach the masses, you must appeal to emotions that everyone feels while specifically solving one problem. Write for the person you used to be.

To tell stories that sell, you need to learn: • The art of storytelling • The basics of copywriting Stories that sell are simply well-told stories with the skill of copywriting woven in. Mastering storytelling is the difference between an entrepreneur and a starving artist.

Want to Learn How to Go From Unknown Expert to Stand-Out Authority? Join my live (FREE) Workshop on May 16th (7 days away). Spots are limited. Secure yours here: http://www.founderos.com/works...