Connor Gillivan

My SEO Keyword Research Process for a B2B Business:

- Based on 15+ yrs running B2B companies. 
- 10+ yrs conducting keyword research. 
- And 25+ current B2B SEO clients.

No B.S. here. All real-life strategies I implement weekly.

1/ Define Your B2B Audience

Focus on decision-makers like executives or founders.
Identify specific pain points your solution solves.
Tailor your keywords to industry needs and job roles.

2/ Use Industry-Specific Keywords

Focus on B2B solutions, not general consumer terms.
Include industry jargon or niche terms unique to your market.
Research terms your ideal customer actually searches for.

3/ Leverage B2B Tools

Use SEMrush and Ahrefs for keyword insights.
Analyze competitor strategies in your B2B niche.
Incorporate data from industry reports and white papers.

4/ Focus on Intent-Based Keywords

Prioritize keywords like “software solutions for” or “enterprise services.”
Focus on BOFU keywords tied to purchasing decisions.
Target MOFU decision-stage terms like “vendor comparison.”

5/ Target Long-Tail Keywords

Use specific terms like “B2B CRM software for SMBs.”
Long-tail keywords attract higher-intent, qualified leads.
Focus on niche, lower-competition terms for better conversion.

6/ Analyze Competitors

Look at the H2s, H3s of the top content. 
Use it as inspo then make your own.
Aim for a similar amt of H2s and H3s. 
As always, make yours better!

7/ Use Business-Specific Jargon

Include terms like “enterprise solutions,” “SaaS platforms,” or “B2B procurement.”
Reflect terminology found in RFPs and corporate documents.
Align your language with professional B2B search behaviors.

8/ Include Transactional KWs

Focus on action-based keywords like “pricing,” “request demo,” or “get a quote.”
These show buying intent and lead to conversions.
Use keywords that signal decision-making stages in the buying cycle.

9/ Prioritize Quality Over Quantity

Target kw’s that get leads, not just traffic.
Focus on terms that align with business solutions and decision-making.
Refine based on which keywords drive actual conversions.

10/ Monitor and Update Regularly

Track performance using Google Analytics or HubSpot.
Adapt to changes in industry trends or new search behaviors.
Regularly review your keyword list for new opportunities.

Want a better B2B SEO strategy? 

That targets the right keywords to drive organic traffic to your biz? 

Hire me and my team at TrioSEO to handle it for you. 

We'll spend hours running keyword research and prioritizing the best ones to target. 

Search TrioSEO on Google! 