Nicolas Cole 🚢

7 steps to write, record, and launch your first 7-figure video course—even if you’ve never built a digital product before:

(Going to take you inside our Premium Ghostwriting Academy as an example. $3M+ revenue in our first year.)

Step 1: Name The Modules

All digital products are just a series of modules, strung together, to help a customer achieve a specific goal.

So, start backwards:

• What's the end goal?
• What are the steps to get there?

Make each step a module. 

Step 2: Prep The Page

Here's an outline you can use to "prep" an entire module:

• "In this module, we'll cover..."
• "To start, avoid these mistakes..."
• "Instead, take these action steps..."
• "You probably have these questions/objections..."
• "Here's your assignment!" 

Step 3: Write Each Section

Once the page has been "prepped," all you have to do is fill it in!

Remember your toolkit:

• 1/3/1 Writing Rhythm
• Single-sentence openers
• Use subheads to separate sections
• Alternate paragraphs &amp; bulleted lists

Make it easy to skim! 

Step 4: Add Q&amp;A After Each Section

Pro tip here...

After every section, your reader is going to be faced with 2 obstacles:

• Questions: "But what do I do if...?"
• Objections: "I don't agree with that because..."

Pause and address these before continuing on. 

Step 5: Mock Example Looms

Don’t just “tell” the reader how to do something.

Show them!

• Pretend you’re in their shoes
• Perform the step you’re asking them to take
• Record yourself doing what you’re asking them to do

This helps them “imagine” themselves doing it. 

Step 6: Loom Review (Of Your Example Loom!)

Here’s where it gets meta:

• Record a Loom
• Watching your Mock Loom
• Pointing out &amp; explaining “why” you’re doing all the tiny things you’re doing.

This takes the reader 3 layers deep—and helps them internalize what’s happening. 

Step 7: Finish Each Module With An Actionable, Measurable Assignment

The ONLY measure for success for your digital product is whether customers DO something with it.

• Give them an Assignment
• Make it objective &amp; binary
• Hold them accountable

Action &gt; Information 

Bonus Step 8: Get Beta Customers ASAP!

Do not spend 6+ months trying to assemble the perfect product.

Get V1 in people’s hands as quickly as possible—and then iterate:

• Where are people confused?
• Where are people stuck?

Then, revamp to V2. 

Boom, that's a wrap!

Here's how to build a 7-figure video course: 

1. Name The Modules
2. Prep the Page
3. Write Each Section
4. Add Q&amp;A After Each
5. Mock Example Looms
6. Loom Review (Of Your Loom)
7. Finish With An Assignment
8. Get Beta Customers

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I have been writing online for 10 years. 

In that time, I have gone viral more times than I can count. 

I have accumulated 250,000,000+ views.

These are the 5 rules I live by—to write things that will always reach the masses:

Rule #1: Huge outcome, minimal cost

All viral-worthy ideas sit at the intersection of A LOT for "a little."

For example, what's the subtitle of Atomic Habits, one of the best-selling nonfiction books of this past decade?

"Tiny Changes, Remarkable Results."

So think about how you can give your reader a lot for a little:

• How to get more done in less time
• How to make more money without working harder
• Tiny gestures that keep your relationship exciting for decades

Etc.

Rule #2: Big question, specific problem.

The size of the question dictates the size of the audience.

• "How to be productive as a new doctor" = niche
• "How to be productive" = general

The secret to virality is to write for general audiences with a "specific" problem.

Here are some examples:

"7 ways to make more money as a plumber" = niche

"7 ways to make more money" = general

"7 ways to pay less taxes and make more money" = viral

Still broad/general audience, but with a hyper-specific problem that resonates with "everyone."

Rule #3: Do a Language Kickflip

One of the easiest ways for ideas to *stick* is to do what I call a Language Kickflip.

This means you take conventional wisdom and flip it.

An iconic example:

"Don't ask what your country can do for you. Ask what you can do for your country."

There's something poetically satisfying about reading words that, when flipped, present radically different meanings.

If you notice, most well-known writers do this:

• "Don't avoid the obstacle. The obstacle is the way."
• "If you fail to prepare, you are preparing to fail."

Rule #4: Avoid complicated language

Faulkner wouldn't have done well in the digital age.

Content that reaches the masses has to be SIMPLE.

(According to an extensive study, only a minority of Americans can read at a reading level of 9th grade or above.)

This means swapping out complicated vernacular:

• "Crazed" &gt; "frenetic"
• "Unnecessary" &gt; "superfluous"
• "Rant" &gt; "Diatribe"

An 8th grader should easily understand your writing.

Rule #5: It has to be skimmable.

My goal, whenever I am trying to write something that "goes viral," is for the reader to extract:

• What it's about (topic)
• Who it's for (audience)
• And the value prop ("Why should I read this?")

...all in the first 5 seconds.

The reader should be able to:

• Skim the headline and "get it."
• Then skim the subheads of the piece and "get it."
• And then read any section's first sentence and "get it."

Your content could be amazing, but nobody will read it if you skimp on the formatting.

Bonus Rule #6: Don't over-invest in any 1 idea.

I've gone viral hundreds of times. 

But I've also "swung the bat" thousands of times. 

The truth is: you have no idea what's going to go viral.

Ideas you think will, won't.

And ideas you think won't, will.

Instead, focus on swinging the bat.

Just keep building your library.

For every 100 things you write, 1 will catch fire.

And over time, you'll seem like a genius.

(When really, you're just swinging the bat more than everyone else.)

Rules for going viral &amp; accumulating 250 million+ views:

Rule #1: Huge outcome, minimal cost
Rule #2: Big question, specific problem.
Rule #3: Do a Language Kickflip
Rule #4: Avoid complicated language
Rule #5: It has to be skimmable.
Rule #6: Don't over-invest in any 1 idea

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